Everything in Visual identity
bed wrote a manifesto before they wrote a look
The Tokyo four-piece send journalists a written document called the Unified Vision. The blacked-out shades, the Matrix-green flyers and the strobe-blind live set all descend from it, which is the correct order to do this in and almost nobody does.
She has worn the same uniform since 2020, and took it off for the cover
White shirt, black tie, checkered miniskirt, white socks. Six years of one outfit, treated as armour, and then removed for the one image that matters most.
The band takes its own photos, designs its own sleeves, and makes a perfume for each record
Roomer have handled their own promo images and covers from the start. Luka Aron also composes a scent to go with each album, which is either a gimmick or the most complete world-building on this page.
They shot an alien in Kosovo from behind a bush, on a long lens
A deliberately grey retro-sci-fi world, guerrilla street scenes, and a mating dance choreographed to be bad on purpose. The director is unusually clear that the flatness is the point.
Clay, puppets and airbrush gradients, made in her own studio
Crack calls her studio "a cave of clay creations, puppets and colours wired straight from the subconscious". She makes the objects in her world herself, which is why it does not look like anyone else's.
The stripes of the Thai flag, running through everything
Red, white and navy as a permanent visual constraint, with titles drawn from Thai words for purgatory and hell on earth.